Trippin' Your Chocolate Wanderlust

"I Can Taste the Chocolate"

Schoggi means “chocolate” in Swiss German. We combined the art and heart of chocolate you’ve been seeking.

Our Swiss-styled recipe blends a generous amount of cocoa, whole organic milk, cream, and sugar: clean, simple ingredients that linger on your tongue and palate.

Chocolate is a Fine Art

Shōgi cacao beans are roasted to a rich, dark color until the signature chocolatey aroma is achieved. The roasted beans are cooled until cracking to reveal the cocoa nibs. Ground and heated, the nibs produce a velvety cocoa liquor that is pressed, formed, and ground into the unique fat-rich cocoa powder we use in our Shōgi recipe.

The Most Elevating Pause in Your Day

Shōgi was imagined hiking a mountain. It was inspired by taste, the chocolate creations from artisan friends, and was born from the breathtaking beauty of Switzerland.

You deserve a happy life, to be uplifted. So think big. Believe you can. Then keep believing. You deserve new experiences, to see options, and to be surprised.

Shōgi Tasting Day

“Half my life I've wanted a darker, richer chocolate experience in chocolate milk, like my family and I enjoyed living in Switzerland.”
- Randy

About Us

Randy

When I was 12, I heard about a magician who hung out at a local gas station. I hopped on my bike and raced down to meet him. I wanted to see something amazing. He let me
tie his hands like handcuffs with my bandana. Three square knots secured his wrists in front of him. He then leaped in the air and coming down, threw his hands between his legs. My bandana flew 20 feet behind him with the knots unraveled. It was mind-blowing.

I still love the element of surprise–especially with taste. Dark chocolate does that for me with its complex palette of flavors from start to finish. It unblocks creativity and awakens a wanderlust. Half my life I’ve been searching for that chocolate magic in a bottle–just like I found in Switzerland when I lived there with my family. But all I’ve found in the States has always been too sweet, too thin, and too boring.
 
Fast forward, I’m done with the corporate world and working in sales at a call center with guys half my age. I’m loving it. A year later my brother challenged me on a mountain hike to chase the magic, to get after my dream of creating the finest dark chocolate milk experience.
 

So, I did. I created Shōgi for you and me.

I’m also a drummer. What lights you up?

Shayne

I’m a chocolate milk snob. A few years ago, I landed in Switzerland. Stopping at a village market, I instinctively reached for a bottle of chocolate milk. Chocolate milk has always been a reward and a calming influence for me. I sipped, gulped, and sampled chocolate for the next ten days. I thought that when I got back home, I could find here what I had there. Nope.

Randy reached out one day saying he was starting a chocolate milk company. I said, “I’m in!” Turns out, in addition to rock & roll, advertising, and laughing at each other’s jokes, we shared a passion for richer chocolate milk. I was excited but skeptical. Most chocolate milk is grade-school quality: low-fat, low-chocolate, low taste.

My first sip of Shōgi blew my mind and my taste buds and it took me back to Switzerland, the land of my chocolate immersion, and the premium chocolate experience I discovered there. 

I’m a falconer. Tell me about you